Power to Decide, the campaign against unplanned pregnancy, understands the power of data. They recognize that surveys can inform and motivate only if the findings are shared—with the right audience, at the right time, in a language and style that feels familiar. And so every month, the organization disseminates powerful infographics—about unplanned pregnancies, sexual health and related issues—through its “Survey Says” reports.
Animated graphics are a great way to mix things up while staying true to a client’s brand, and with web motion design experts on our team, GRAPHEK can provide a variety of messaging options for every imaginable platform.
With teens and young adults as its primary target, Power to Decide and GRAPHEK know that we have split-seconds to grab the attention of a social media-scrolling, swipe-right, swipe-left audience: If ever there’s a time for bright colors, attention-grabbing graphics and powerful statistics, it’s now. To get there, Power to Decide first shares the month’s raw statistics with GRAPHEK, and then our team brainstorms imagery that will bring the statistics to life in a digestible, engaging and memorable way, with social media and the web as its platform. Finally, the survey and graphics are adapted for print.
Timeliness is as important as design and content, and Power to Decide is on top of it, with nationwide surveys covering everything from birth control to the political climate to the Zika virus. And when great design meets important information, the result is not only attention from target audiences, but also from the media, which extends a message’s reach even more. In 2016, for example, the Today Show featured Power to Decide’s Zika virus survey on its website to educate the public on how the virus is spread and the impact it can have on pregnant women and their babies.